Levi’s x Rolling Loud

In 2023, Levi’s was the exclusive denim partner of Rolling Loud, the largest hip-hop music festival in the world. Activations in Los Angeles, Thailand, Portugal, Munich, and Miami each put a unique spin on festival merch by allowing attendees to customize a range of limited edition denim jackets, hoodies, shorts, tees, and knits exclusive to each festival city.

Key Contributions: Creative Vision & Customization Experience Design, Merchandising & Event Support, Staffing & Team Management, Operational Management & Logistics, Problem Solving & Adaptability, Project Management

Project Type: Pop Ups and Customization Events

Global Overview

Rolling Loud Los Angeles | March 3-5, 2023

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Rolling Loud Thailand | April 13-15, 2023

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Rolling Loud Portugal | July 5-7, 2023

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Rolling Loud Munich | July 7-9, 2023

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Rolling Loud Miami | July 21-23, 2023

All images courtesy of Levi’s, Rolling Loud, and Melissa Vorndran

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