Levi’s 501® 150th Anniversary Pop Up

The 501® 150th Pop Up was a 10-day immersive experience celebrating the landmark birthday of the iconic Levi’s 501® jeans in their birthplace of San Francisco. At the heart of the Pop Up was the Denim Workshop where customers could get their jeans repaired, shop vintage products, and join hands-on workshops focused on sustainability, upcycling, and denim designs led by Nicole McLaughlin and the creative studio 625 Industries.

Key Contributions: Creative Vision & Brand Storytelling, Design & Development, Customization Experience Design & Facilitation, Cross-Functional Collaboration & Project Management

Project Type: Pop Ups and Customization Events