Levi’s x NFR Cowboy Christmas

During the 10-day National Finals Rodeo 'Cowboy Christmas,' visitors to the Levi's Airstream booth received complimentary trucker hats and patches with designs inspired by Levi's long-standing connection to Western wear and cowboy culture.

Key Contributions: Creative Vision & Brand Storytelling, Design & Development, Customization Experience Design & Facilitation, Cross-Functional Collaboration & Project Management

Project Type: Pop Ups and Customization Events